Julian Wright - Advertising Director - Reflex Nutrition
"We started to use Kan as a photographer given that we felt he could inject some 'raw attitude' into our advertising images to help differentiate them from the rest of the market. Given his 'eye' and post production skills, we felt that we achieved just that. Interestingly, some of our sponsored athletes went on to undertake personal shoots with Kan. We also used Kan for a couple of product videos that needed more edge to them. In terms of the process, we found it very easy to work with him as a character and very much appreciated that he intuitively understood our briefs and creative requirements and was very flexible and accommodating in terms of facilitating the entire process"